The beauty market, which includes skincare, haircare, and makeup, generated $430 billion in 2022, signifying people’s continued investment in the confidence great skin provides. But as the world of skincare is so saturated, some may struggle to find the right products or services for them. A Jebbit survey found that 43% of consumers were concerned about their skin complexion and were looking for products to boost and clarify dull or uneven skin.
However, in a separate survey of 2,000 American women, 69% bought a beauty product without understanding the label. 50% buy products with ingredients they aren’t familiar with as long as they trust the brand, and over a third did not know what the terms “retinol” and “hyaluronic acid” meant. Given that we place these products directly on our skin, it’s crucial to understand how the active ingredients in skincare work. Thankfully, with the power of the internet and social media, skincare enthusiasts can go deeper into the science of their beauty shelves straight from the experts themselves. Here are a few ways to level up your skincare know-how.
Attending talks and events
Joining beauty events that are open to the public is a great way to hear from industry thought leaders, who can provide invaluable insight on new products in the market, best practices, and trends to look out for in the future.
On the other hand, B2B events like Cosmoprof North America allow budding beauty moguls to connect with retailers, distributors, suppliers, and media professionals, to expand their business networks, and explore collaboration opportunities. The event features a series of seminars and panels on various topics in the beauty industry. For those who can’t attend in person, plenty of online beauty events could connect you to other global leaders in skincare from Korea, Japan, and beyond.
Reading ebooks and audiobooks
Plenty of helpful resources are available online if you prefer to embark on a solo skin-improvement journey through literature. Those eager to boost their skincare knowledge can pick up great titles from Everand’s digital library in the form of ebooks and audiobooks, all under one convenient subscription. From essential companions like The Ultimate Beauty Bible to doctor-guided deep dives like The Wrinkle Cure: Unlock the Power of Cosmeceuticals for Supple, Youthful Skin, there’s something for everyone, whether you’ve been doing skincare for three months or 30 years. And because you can access these titles on your mobile device, even offline, you can do quick reference checks at the beauty counter before making a purchase or consult a book before doing an in-flight skincare routine.
Are you looking for even more specific tips? Advocates of clean beauty will enjoy titles like Skin Cleanse: The Simple, All-Natural Program for Clear, Calm, Happy Skin, while those seeking complexion-specific reads may benefit from listening to Skin Revolution: The Ultimate Guide to Beautiful and Healthy Skin of Colour.
Consulting an expert
To round out your skincare journey, speaking with an expert who could give tailored advice and insights based on your skin type and specific needs is essential. A one-on-one conversation lets you get familiar with the ABCs of skincare: from Vitamin A’s anti-aging benefits, broad-spectrum sunscreen’s UV protection abilities, and Vitamin C’s brightening and skin-nourishing effects. An expert can inform you which products are missing in your routine or why specific actives shouldn’t be used together. Plus, they can give you advice on the lifestyle changes you can make to support in-clinic treatments like Dermaplaning and the PRF Facial. Whether you’re investing in these treatments for a quick pick-me-up or for intense rejuvenation from within, you want to get the most bang for your buck by supporting the results they provide with good habits at home.
Learning about skincare doesn’t just keep your skin in good condition; it helps you modify your routine based on evidence-backed research, ensuring you get the best results from your products and treatments. This empowers you to enjoy healthy, radiant skin for decades to come.
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